Category Archives: MKT 438

MKT 438 Week 5 Team Assignment Final Paper And Presentation

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MKT 438 Week 5 Team Assignment Final Paper and Presentation

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

• An executive summary

• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization

• An analysis of the impact of ethical considerations

• An analysis of the impact of technology considerations

• Globalization considerations

• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APAguidelines.

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MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

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MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating the work completed on your PR Campaign up to this point.

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MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

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MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty:

• The Tylenol Murders, Ch. 2

• Exxon Corporation’s Bad Good Friday, Ch. 5

• The Katrina Kalamity, Ch. 13

• Wendy’s Fingers a Hoaxer, Ch. 19

Write a 1,050- to 1,400-word case study analysis in which youevaluate the effectiveness of communication between an organization and its publics. Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:

• Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

• Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?

• If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

Format your analysis consistent with APA guidelines

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