Category Archives: MKT 498

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

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Utilize the research from your Learning Teams Target Market and Competitive Advantage Analysis in Week Three.
Create a 12-slide Microsoft PowerPoint presentation in which you develop and justify a Marketing Position Statement for the selected product or service.
Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement)
Format each slide with only the MAJOR points for the topic presented in bulleted format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5 points)
Add detailed Speaker Notes at the bottom of each slide (when viewed in regular mode rather than slide show mode), explaining what you would explain about the bulleted items on each slide if you were making this presentation orally. (2 points)
Cite all references consistent with APA guidelines.

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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

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Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.

Include the following in your paper:
Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points)
Determine the marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service. (2 points)
Format your paper consistent with APA guidelines.

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MKT 498 Week 4 DQ 3

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What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?

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MKT 498 Week 3 DQ 4

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Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? 

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